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7 Ways to Drive Quality Traffic to Your Website

By Rick Whittington

An abundance of self-proclaimed “experts” out there promise they know the secret of driving traffic to your website. However, increasing your website traffic is not rocket science and doesn’t have to be complicated or difficult. While you do have to invest time and resources to achieve quality results, the mystery of Internet marketing is yours to solve. Here are seven easy and effective ways to drive more quality traffic to your website.

1. Create more content for your website

Content doesn’t just mean the words on the pages of your site. Content can take the form of blog posts, free how-to guides, whitepapers with industry insights and facts, ebooks to educate your audience, and more. It empowers visitors with helpful information to make them feel comfortable turning to you for advice when they are ready to become a customer. But remember, writing one blog post won’t send thousands of people to your website overnight. Research shows that it takes about 20 quality blog posts published on a regular basis to start seeing a significant increase in lead activity.

2. Write better content for your website

When it comes to content, quality over quantity is key. Quality matters, period. Too many companies have fallen victim to SEO schemes that preach, “more is better” when it comes to content. While continually producing content is essential, quality is most important. If you create informative content on your area of expertise, search engines and customers will reward you. Stumped for content ideas?

  • Keep a notepad by your phone and write down questions customers have. Answer them on your website or blog.
  • Look in your email inbox for the most common questions from customers, or your Sent folder for your answers to their questions.
  • Think about the topics your customer service team fields the most and make sure your website content answers these questions.

You don’t have to be an authority on content strategy, search engine optimization or writing for the web to create informative and interesting content that shows your knowledge and industry expertise.

3. Add video to your content strategy

Chances are that you have a video camera on your phone, tablet or computer. Just like written content (see above), you can inform and educate your audience via video. People love personal interaction and video is a great chance for people to get to know you better. YouTube is one of the top search engines that people use to find information. Not only do they search, but they also share. You can easily add video to your website and YouTube channel to generate traffic and gain leads. Here are a few ideas for creating video content:

  • Take video of your office and facility
  • Show how your products are made and create demos
  • Conduct interviews with your staff
  • Explain one of your products or services
  • Get video testimonials from your customers

4. Share content on social media

Of course it’s important to create content, but it doesn’t do a lot of good if nobody sees it. Having the right distribution channels is essential. As you create new content on your site, share it across all of your social media channels. As you share your blogs, new offers, videos and more, you’ll connect with prospects who can turn into leads.

Think social media can’t generate leads for your business? We’ve discussed at length how we were skeptics and changed our tune. It’s one of our top new business lead sources!

Not sure what to say? Create a social media editorial calendar to keep the conversation going and ensure content is produced consistently. Content is meant to be re-purposed, so don’t be afraid to re-phrase a social message and post it again at a later date.

5. Evaluate every web page for good SEO

Every page of your site is a potential entry point for a lead if it’s optimized correctly. Treat each page as an opportunity to speak direct to a specific person using a targeted keyword phrase. To find relevant keywords, start with Google’s Keyword Planner. Once you decide your keyword phrases, incorporate them properly within the meta tags and on-page content. A simple one-two-three plan is to make sure the keyword phrase is included in:

  • Page <title> tag
  • meta description (to increase click rate, not necessarily to improve ranking)
  • H1 tag

If you aren’t sure how to do this technical stuff, then simply include a keyword in your blog or page title and once or twice inside the copy of the blog/page.

6. Comment on industry blogs

Sharing your expertise on other blogs not only shows that you’re an industry thought leader, but can also drive traffic to your website.

As you read daily/weekly industry blogs, comment on at least one a week. Commenting allows you to offer your professional insight and add something of value to the conversation.

Sometimes, you can include a direct link back to your website for valuable “link juice” that search engines love. Some blog comment tools like Disqus also include a link to your most recent blog post. So, always use your real name and offer as much information as possible to improve your digital footprint.

7. Pay for search engine rankings

Paid search tools like Google Adwords, Bing ads and Facebook ads are also a viable option when used in conjunction with organic content creation. The downside is that paid search can be very expensive and time consuming if you don’t know how to manage it. But, most paid search tools have valuable statistical analysis and budget setting so you can monitor and adjust along the way.

Having a website is not enough to make the leads roll in. You have to pull people in with quality, original content that answers their most pressing questions about your product or service. To learn more about Internet marketing and continue to demystify the options, download our free guide:

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Can You Trust That Email?

A new wave of scamming is coming our way. Do you know how to prepare for it? Criminals are swapping out their strategies for deceiving people. They are switching from their old habits of using malware to a new wave of soliciting information through emails. Their main target are the employees of the company that manage money. These criminals are taking their time to get to know the company before they make their move, it’s no longer as simple as a compromised email link. There have already been many reports of these types of scams occurring. The best way around this is to keep your employees, especially the ones handling finances, informed and trained on how to spot and avoid these phishing attempts. Are you prepared? Is your company safe?

Read More Here

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Why Do We Use WordPress?

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Why use WordPress? Well for one, several big named companies use it for their websites, such as The New York Times, CNN, and MTV to name a few. These companies use WordPress for the same reason Netphiles does. It helps everyone involved in every step of the web development process. It speeds up the process of design and development, helps maintain the code, makes edits much easier and faster, and allows the owners, such as yourself, upload content as easily you would send an email.

Read More Here

Want more information? Feel free to call us at 850-536-0694 or send us an email.

Microsoft – Summer 2015 Technologies

Microsoft is unveiling a host of new technologies as they approach the summer this year. With Windows 10, Windows Phone 10, and Microsoft Holo-lense coming out it is an exciting time to have technology. Windows 10 is boasting a new internet browser called Windows Edge (previously known as project Spartan), and a variety of new updates. Windows Phone is stating that it supports native Android and iPhone applications so that it will be easier than ever to port them over.
The Holo-lense is pair of goggles that allows you to see 3D images super-imposed onto a room floor or wall. They can process augmented reality with Microsoft’s custom HPU (Holographic Processing Unit), a system more powerful than most modern computers.
Are you going to upgrade to Windows 10? What Technologies are you excited about this Summer?

http://gearburn.com/2015/05/microsoft-build-2015-roundup/

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Google Ranking – Mobile Design First

As 60% of all online traffic is now being generated by mobile devices, Google is now updating their search algorithms to give preference to pages that support mobile browsing.
Small businesses will see a sudden drop in visitors as they usually cannot afford to make their website mobile friendly. If you are not sure if your website is mobile optimized, you can head over to https://www.google.com/webmasters/tools/mobile-friendly/ and see if it passes Google’s tests.
We at Netphiles have talked about the importance of mobile optimization. See more at http://netphiles.com/faq/

The entire article can be found here : http://cnet.co/1zuAZ5l

Be Careful of What You Share

So you just graduated with that new fancy degree and you are excited to begin the hiring process at the work place of your dream, but wait – no call backs, no interviews, not even asked the time of day? Maybe you shouldn’t have posted that album about your graduation party hopping called “The end of fun as we know it”. Did you know that 52% of recruiters (the ones looking to hire you) will see that? That’s more than half of your potential job offers gone after one post. Your best friend (and possibly enemy) is LinkedIn, 92% of recruiters use that at a source and if it’s full of misspellings, or worse just plain empty, you may want to change that.  Social media is becoming a big part of our lives and employers will use that to see yours.

http://bit.ly/1Ft8qGu

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Top Four Reasons You Should Have A WordPress Website

Responsiveness

A responsive website design allows your company website to be stretched, moved, and used on all devices used for browsing the internet, and still be used without having to change the layout. It also means that anyone can access your website anywhere easily, without having to use a computer. Over 40% of googlers now use a mobile device (smartphone or tablet) to search for local companies. Good web design is hard to find in Tallahassee so we’re excited to see you’ve come to the right place!

mobile-website-tallahassee

Shorter Build Timeline

On average, it can take at least 3 weeks to make a website without WordPress. With WordPress website design, it generally takes around 5 days, or around 32 hours to create a similar site that has the responsive feature. (For a standard site.)

Easier to manage

Forget coding and trying to learn HTML.  WordPress has a unique Content Management System (CMS).  Instead of having to search hundred upon thousands of codes to find one small thing to change, with WordPress it can be as simple as pressing a single button.  You log in with secure credentials, choose the page you’d like to edit then type into just like you would on Microsoft Word.

easy-management

Better SEO (Search Engine Optimization)

What that means, it that it is much easier to make sure that when someone google what your business offers, that you appear high on the list of websites on google. Like you see here, our website is number one in Google places when you search for “website design Tallahassee.” Without WordPress, these results can be much more difficult to achieve.
websites-tallahassee-seo

If you’re ready to get your website converted to WordPress or upgrade your current WordPress site, feel free to contact us at anytime!

How to Get Microsoft Office For Free

How to Get Microsoft Office For Free (Mac, iPad, iPhone & PC, Android)

free-microsoft-office

Here at Netphiles we know school keeps students on edge with class assignments, research papers, long study nights, and to-do lists. To make all those things happen you need to have the proper tools.  You can now enjoy a FREE subscription to Microsoft® Office while you’re at FSU.

Thanks to the Information Technology Services (ITS) department, anyone who’s taken classes within the previous two semesters and hasn’t yet graduated has access to the full version of Microsoft® Office 365 ProPlus for free through the Microsoft® Student Advantage program.

FSU’s website has this statement from the ITS Associate Vice President and CIO, Michael Barrett, “Having access to the Microsoft® tools will help students be successful while at Florida State and also help prepare them to be sought-after employees in today’s competitive workforce.”

With this free subscription, students can install Microsoft® Office with their myFSU email account. Installation is easy, and doesn’t take long with the installation guides found on the Microsoft® Office 365 ProPlus website.

The subscriptions allow installations on up to five computers (PC or Mac) and up to five Android or iPhone mobile devices means you can access study files, incomplete papers, and complex excel documents multiple devices, anytime, anywhere. And in addition to saving money ($144 per year, to be exact), students will also receive automatic updates.

The programs/apps included are: Word®, Excel®, PowerPoint®, OneNote®, Access®, Publisher®, Outlook® and InfoPath®.  Program availability may differ on the current operating system you’re using.

If you have any problems getting Microsoft Office for free as an FSU student, never hesitate to call us at 850-536-0694.

Remember we also offer PC Repair in Tallahassee, Apple Repair in Tallahassee, iPhone Repairs, and websites.

Here are the instructions the installation guides recommends:

Windows® Office 365 ProPlus Installation Guide

  1. Before you start, uninstall previous versions of Microsoft® Office.
  2. Go to https://outlook.com/my.fsu.edu.
  3. Log on to your myFSU student email account with your myFSU email address and password.
  4. In Outlook® Web Access (OWA), choose Settings ( ) from the top-right menu.
  5. Choose Office 365 Settings.
  6. Choose Software.
  7. The page will default to the Office options. Click Install.
  8. NOTE: If you are unsure which version of Microsoft® Office you should install (32-bit or 64-bit), see the Which version is best for me? article.
  9. Choose Run or Save.
  10. The streaming installation will begin.
  11. A video will display to explain the new features of Microsoft® Office 365 ProPlus. While the video plays, the installation will continue in the background. Do not go offline or restart your computer until the installation is complete.

 

Mac Office 365 ProPlus Installation Guide

  1. Before you start, uninstall previous versions of Microsoft® Office.
  2. Go to https://outlook.com/my.fsu.edu.
  3. Log on to your myFSU student email account with your myFSU email address and password.
  4. In Outlook® Web Access (OWA), choose Settings ( ) from the top-right menu.
  5. Choose Office 365 Settings.
  6. Choose Software.
  7. The page will default to the Office options. Click Install.
  8. NOTE: If you are unsure which version of Office you should install (32-bit or 64-bit), see the Which version is best for me? article.
  9. Once the download completes, double-click the Microsoft Office 2011.dmg file and run the installer.
  10. After you have completed the install process, open an Office application, such as Word® , and you will be presented with the Get Started with Office 2011 screen. Select Sign in to an existing Office 365 Subscription.
  11. Enter your myFSU email address and click Next.
  12. If you are prompted to choose Microsoft Account or Organizational Account, choose Organizational Account.
    1. Enter your password and click Sign In. Your Mac may prompt you that “Microsoft Office Setup Assistant would like to access your contacts.” Click OK.
    2. Personalize your copy of Microsoft® Office, select your preferred setting for updates and click Continue.

After setup runs, you may be prompted with the Get Started with Office 2011 screen again. Quit the application and reopen to start using Microsoft® Office.

Responsive Web Pages

What is a responsive webpage? A responsive webpage is a website that is able to be used on a computer, cell phone, smart phone, and a tablet, that will change its dimensions and layout accordingly. The reason this is a great concept is cell phones, especially smart phones, are rapidly becoming the most used technology.

Research has shown that around:
• 90% of adults have a cell phone
• 58% of those are smart phones
• And of those 60% of those adults use their phones to access the internet to find information they are looking for

This means that if your website is not responsive those people will not be able to easily access your website. So help those seeking your business, find your business.
If you need help, have questions, or would like your website to become responsive contact us at Netphiles, we can help.
Our office hours are Monday – Friday from 10:00 AM – 6:00 PM. You can also call us at (850)-536-0694. Or if you go to our website at ww.netphiles.com, you can send us a message.

http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/

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SEO & Search Engine Marketing

Making a website attractive to visitors can be a difficult task. It requires knowledge of the site’s demographics, knowledge of web technologies, graphic design skills, and much more. However, if you get too wrapped up in the graphics and technical design of the site, it’s easy to forget about another important consideration: search engine optimization.

Every website will be used by three main groups:

First:
users, who expect an aesthetically pleasing and easy-to-navigate website, good visual and logical design.
Second:
administrators and developers, who run the site while adding content and features, and benefit from a well-written website with code that’s easy to modify and work with.
Third:
one of the most crucial and often-neglected search engine bots, which need each page to provide text and metadata information so that they can tell what your site is about.

There’s no problem with handling the first two groups, however, many developers forget to take search engines into account when programming websites, resulting in a much lower visibility than they might have otherwise had even though it looks great, but looks can be deceiving.

Search engine robots, for the most part, can’t read images or Flash files. However, they don’t just read the text that appears on your page, they read the code as well. As a result, you should make sure that things such as page titles, image names, tags, meta description and keywords are applied appropriately. Don’t go overboard, however – getting too spammy or copy-pasting identical content too much could backfire. Remember that some of these items can still be visible to the user depending on their browser and settings, so make sure to keep your descriptions human-readable.

When it comes to visible text, it’s best to write high-quality content which differs from page to page and closely relates to your website’s topic and theme as search engines give advantage to pages with quality website content. Careful usage of HTML and CSS tags is also helpful.

As you can see, many of these techniques can not only boost your site’s search performance but also make it easy for end users and developers to find your site. This is the basis of good SEO – balance between designing your site to appeal to end users as well as search engines, creating the synergy between user expectations and search robot expectations in order to satisfy both groups as much as possible.

Give Netphiles a call if you’re interested in applying these techniques and other SEO strategies to your website, or if you want to design a new website which prioritizes search engine performance from the start. Our skilled web design and SEO professionals can design a website that meets the needs of both users and search engines, and our sites are easy to administer and update as well thanks to our content management systems.