Making a website attractive to visitors can be a difficult task. It requires knowledge of the site’s demographics, knowledge of web technologies, graphic design skills, and much more. However, if you get too wrapped up in the graphics and technical design of the site, it’s easy to forget about another important consideration: search engine optimization.
Every website will be used by three main groups:
- users, who expect an aesthetically pleasing and easy-to-navigate website, good visual and logical design.
- administrators and developers, who run the site while adding content and features, and benefit from a well-written website with code that’s easy to modify and work with.
- one of the most crucial and often-neglected search engine bots, which need each page to provide text and metadata information so that they can tell what your site is about.
There’s no problem with handling the first two groups, however, many developers forget to take search engines into account when programming websites, resulting in a much lower visibility than they might have otherwise had even though it looks great, but looks can be deceiving.
Search engine robots, for the most part, can’t read images or Flash files. However, they don’t just read the text that appears on your page, they read the code as well. As a result, you should make sure that things such as page titles, image names, tags, meta description and keywords are applied appropriately. Don’t go overboard, however – getting too spammy or copy-pasting identical content too much could backfire. Remember that some of these items can still be visible to the user depending on their browser and settings, so make sure to keep your descriptions human-readable.
When it comes to visible text, it’s best to write high-quality content which differs from page to page and closely relates to your website’s topic and theme as search engines give advantage to pages with quality website content. Careful usage of HTML and CSS tags is also helpful.
As you can see, many of these techniques can not only boost your site’s search performance but also make it easy for end users and developers to find your site. This is the basis of good SEO – balance between designing your site to appeal to end users as well as search engines, creating the synergy between user expectations and search robot expectations in order to satisfy both groups as much as possible.
Give Netphiles a call if you’re interested in applying these techniques and other SEO strategies to your website, or if you want to design a new website which prioritizes search engine performance from the start. Our skilled web design and SEO professionals can design a website that meets the needs of both users and search engines, and our sites are easy to administer and update as well thanks to our content management systems.