Fashion · E-commerce · Selected work
Help customers find their fit.
A blazer purchase starts with more than a product photo. Customers need to understand fit, compare styles and find the right path for an individual purchase or an organization. This Netphiles project brings those choices into a single retail website.
Project overview
From style discovery to product exploration.
- Client
- Men’s Blazers
- Industry
- Fashion · E-commerce
- Engagement
- Website design and development
- Focus
- Fit guidance · Product discovery · Corporate inquiries
The opportunity
One collection. Different buying needs.
Individual shoppers and corporate buyers arrive with different questions. The site needs to introduce the range without treating every visitor as the same customer. A dedicated corporate route sits alongside the retail shopping experience.
Inside the experience
Useful details. Clear next steps.
Organize by fit
The homepage introduces gentleman’s, modern, contemporary and slim fits, helping shoppers understand how the collection is organized.
Put products within reach
Featured brands and product links connect style discovery with the catalog, while cart and account navigation support the shopping journey.
Give organizations their own route
A separate corporate-blazer page addresses schools, institutions and other organizations instead of burying their needs in the retail catalog.
The experience
A storefront with more than one way in.
The website combines fit-led browsing, product presentation and a distinct corporate path. Visitors can explore the collection, review individual products or investigate clothing for an organization before taking the next step.
Your next project · Since 1999
Ready to make your collection easier to explore?
Tell Netphiles what your customers need to understand and what you want them to do next. We will help shape the right website experience.
Free Project Consultation