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Have you ever looked at logos of large corporations and recognize them immediately? Such as Apple. Coca Cola. Nike. Under Armour. Why are their logos so iconic? Is it their colors? Complex design? Stylish symbols?
Many companies rebrand their identity either in a subtle way or overhaul their entire logo to showcase their company’s intention in establishing a new identity. It maybe as simple as a color change or a new shift to focus away from an outdated look.
Minimalism is the latest and a lasting design concept that will always remain as a top style, no matter how many trends come and go.