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When is it time to rebrand ?

Many companies rebrand their identity either in a subtle way or overhaul their entire logo to showcase their company’s intention in establishing a new identity.  It maybe as simple as a color change or a new shift to focus away from an outdated look.

Here are a few reasons why rebranding is sometimes necessary:

Out with the old, In with the New

A company may get associated with a negative image due to an incident that the company maybe involved in, hence driving away potential customers.  In order to solve the visual aspect of a company, a logo is completely overhauled to give the company a fresh look and attracting a new potential consumer base.

Attracting new demographics

With ever evolving demographics, new research and market niche can lead to growth in the company’s growth in consumers.

Changes in market

Sometimes your competitor may evolve due to change in market, rebranding becomes necessary to keep up with the cutting edge.  A great example is Mac vs PC where Microsoft was a established leader in technology but Apple’s rebranding caused a shift in dynamics of attracting consumers to a new, sleeker style of Apple.

The market’s ever evolving trends has caused competition to grow and your business position needs to continuously shift to keep up with the cutting edge trends in brand identity.

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Minimalism in Web Design

Nowadays, a website is a focal point of exposure for all organizations. However with so many website styles to choose from, it can be an overwhelming and daunting task.

Minimalism is the latest and a lasting design concept that will always remain as a top style, no matter how many trends come and go. This concept has become increasingly popular not only to many websites showcasing this basic philosophy, but also because of growing use of mobile devices.

The minimalist web design principles and rules may sound simple, but they are far from it. They still require same amount of usability (sometimes even better) with less interface in order to balance aesthetics and functionality.

It’s a delicate idea with overall focus on content, fearless use of space, stunning visuals and simple navigation style.

To read how to effectively achieve this kind of minimalism in a website, please read this great article which further elaborates this complex web design feature on https://webdesignledger.com/best-practices-for-minimalism-in-web-design/

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Important SEO Tips for Your Website

What is SEO? SEO is optimizing your website for search engines.

As part of Netphiles’ website development, we take into consideration by making sure that website has been optimized with SEO’s basic features. We will carefully evaluate websites before launching to make sure ALL the elements below are met without costing an arm and a leg.
Here are few basic SEO features that will rank your website higher on search engines:
1. Researching keywords related to your business or service.
2. Placing keywords where they matter most such as in site title, domain name, description, tagline, blog categories, page titles and page content.
3. Placing links internally on your website’s relevant pages
4. Using permalinks with keywords instead of random generated numbers.
5. Images/music/heavy graphics/plugins are ALL optimized for faster page load.
6. Describing images with keywords in your site topic, image titles, and alt attributes.
7. Creating content rich pages for better search engine crawl on your website.

Read the latest car news and check out newest photos, articles, and more from the Car and Driver Blog.

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7 Reasons You Should Redesign Your Small Business Website in WordPress

By Dan Scalco,

Your website serves as the digital storefront for your business. If it doesn’t look appealing, load quickly or even have a mobile version, customers are going to keep walking. Many small business owners rely on their website to bring in a steady stream of leads and educate potential customers on what they offer.

However, when it comes to designing and developing a website, most of those same small business owners think they can’t have all the bells and whistles that larger businesses have. But that’s not true. Why? Meet WordPress.
WordPress is a free platform that powers the back end of your website. It’s commonly referred to as a “content management system” because of its ability to let you easily create and organize all of the pages and media you upload to your site.

Interested in learning why it’s the best option for your small business’ website? Keep reading . . .

1. You’ll be able to start using your website as a blog.
If you’re using a separate website to host your blog or, worse, have no blog at all (at least yet), switching your site over to WordPress will quickly solve that problem. Not only is the software incredibly easy to operate (adding new pages/posts literally takes seconds), but it’s the perfect platform for blogging about your small business.

Simply set up a page on your site dedicated to your blog (just call it “blog” or some catchy name that plays off your brand). Then you can start adding posts to that page. A blog is your easiest and most effective way to continuously add new content to your site and keep customers up-to-date with your business.

2. WordPress constantly updates itself for safety and security.
Instant updates mean you can be confident your website’s security is always up to date and aligned with the best, most current policies. While some other content management systems might require you to manually check for updates or may be slack on performing maintenance, WordPress does the work for you.

You can sleep soundly knowing that your site will automatically update, and knowing, too, that WordPress will keep working to better its system and make things more secure for users and visitors.

3. WordPress is open source.
“Open source” simply means that developers are able to contribute to WordPress’ software in the form of plugins, themes and updates. How does that benefit you? The system is constantly improving and getting better, and a new addition doesn’t cost you a cent. You can reap all the benefits of these improvements without paying for them.

4. WordPress is SEO friendly.
SEO, or search engine optimization, refers to the idea of making your website more searchable by engines like Google and Yahoo. While mastering SEO can take some investment of time WordPress offers ways for business owners to optimize their site in the easiest ways possible. Check out the free Yoast SEO plugin, which shows you step-by-step how your content ranks and where there’s room to improve.

5. WordPress is no newbie.
This CMS is swimming in familiar water. It’s been around for more than ten years so it’s safe to say it’s a sure thing. While WordPress (like any CMS) isn’t perfect, it’s pretty much problem-free. Over the years, its engineers have had time to work out those little kinks and improve, aging the system into a timeless CMS that all levels of web developers have come to love.

6. Coding for WordPress is standard for any web developer.
A lot of small business owners hire a web developer who then builds a complicated website that no one else can manage. That’s all well and good if you never need to change your website again — but that’s rare.

One of the reasons WordPress is so great is that it’s become such a popular choice any web developer knows how to code for it. Whenever a problem pops up that you can’t fix, or you decide to redesign your website’s look, any developer will be able to get the job done.

7. Having a WordPress website puts you in good company.
Yes, WordPress is “every guy’s CMS.” That being said, its capabilities extend far beyond the basic ones; and some of the biggest companies in the world use WordPress to power their sites. How big is “big”? The New York Times, Mashable, TechCrunch, and Inc. (to name a few).

WordPress is great for small businesses because it has everything you need to create a visually pleasing, fully functional, scalable website, and it also offers endless possibilities if your business or budget grows down the road.

Wrapping Up
Whether you’re just starting out as an entrepreneur or your small business is growing like a weed, you want a website that grows as you do. WordPress gives you that option.

7 Ways to Drive Quality Traffic to Your Website

By Rick Whittington

An abundance of self-proclaimed “experts” out there promise they know the secret of driving traffic to your website. However, increasing your website traffic is not rocket science and doesn’t have to be complicated or difficult. While you do have to invest time and resources to achieve quality results, the mystery of Internet marketing is yours to solve. Here are seven easy and effective ways to drive more quality traffic to your website.

1. Create more content for your website

Content doesn’t just mean the words on the pages of your site. Content can take the form of blog posts, free how-to guides, whitepapers with industry insights and facts, ebooks to educate your audience, and more. It empowers visitors with helpful information to make them feel comfortable turning to you for advice when they are ready to become a customer. But remember, writing one blog post won’t send thousands of people to your website overnight. Research shows that it takes about 20 quality blog posts published on a regular basis to start seeing a significant increase in lead activity.

2. Write better content for your website

When it comes to content, quality over quantity is key. Quality matters, period. Too many companies have fallen victim to SEO schemes that preach, “more is better” when it comes to content. While continually producing content is essential, quality is most important. If you create informative content on your area of expertise, search engines and customers will reward you. Stumped for content ideas?

  • Keep a notepad by your phone and write down questions customers have. Answer them on your website or blog.
  • Look in your email inbox for the most common questions from customers, or your Sent folder for your answers to their questions.
  • Think about the topics your customer service team fields the most and make sure your website content answers these questions.

You don’t have to be an authority on content strategy, search engine optimization or writing for the web to create informative and interesting content that shows your knowledge and industry expertise.

3. Add video to your content strategy

Chances are that you have a video camera on your phone, tablet or computer. Just like written content (see above), you can inform and educate your audience via video. People love personal interaction and video is a great chance for people to get to know you better. YouTube is one of the top search engines that people use to find information. Not only do they search, but they also share. You can easily add video to your website and YouTube channel to generate traffic and gain leads. Here are a few ideas for creating video content:

  • Take video of your office and facility
  • Show how your products are made and create demos
  • Conduct interviews with your staff
  • Explain one of your products or services
  • Get video testimonials from your customers

4. Share content on social media

Of course it’s important to create content, but it doesn’t do a lot of good if nobody sees it. Having the right distribution channels is essential. As you create new content on your site, share it across all of your social media channels. As you share your blogs, new offers, videos and more, you’ll connect with prospects who can turn into leads.

Think social media can’t generate leads for your business? We’ve discussed at length how we were skeptics and changed our tune. It’s one of our top new business lead sources!

Not sure what to say? Create a social media editorial calendar to keep the conversation going and ensure content is produced consistently. Content is meant to be re-purposed, so don’t be afraid to re-phrase a social message and post it again at a later date.

5. Evaluate every web page for good SEO

Every page of your site is a potential entry point for a lead if it’s optimized correctly. Treat each page as an opportunity to speak direct to a specific person using a targeted keyword phrase. To find relevant keywords, start with Google’s Keyword Planner. Once you decide your keyword phrases, incorporate them properly within the meta tags and on-page content. A simple one-two-three plan is to make sure the keyword phrase is included in:

  • Page <title> tag
  • meta description (to increase click rate, not necessarily to improve ranking)
  • H1 tag

If you aren’t sure how to do this technical stuff, then simply include a keyword in your blog or page title and once or twice inside the copy of the blog/page.

6. Comment on industry blogs

Sharing your expertise on other blogs not only shows that you’re an industry thought leader, but can also drive traffic to your website.

As you read daily/weekly industry blogs, comment on at least one a week. Commenting allows you to offer your professional insight and add something of value to the conversation.

Sometimes, you can include a direct link back to your website for valuable “link juice” that search engines love. Some blog comment tools like Disqus also include a link to your most recent blog post. So, always use your real name and offer as much information as possible to improve your digital footprint.

7. Pay for search engine rankings

Paid search tools like Google Adwords, Bing ads and Facebook ads are also a viable option when used in conjunction with organic content creation. The downside is that paid search can be very expensive and time consuming if you don’t know how to manage it. But, most paid search tools have valuable statistical analysis and budget setting so you can monitor and adjust along the way.

Having a website is not enough to make the leads roll in. You have to pull people in with quality, original content that answers their most pressing questions about your product or service. To learn more about Internet marketing and continue to demystify the options, download our free guide:

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Can your trust your email?

Email Scamming, fraud and phishing on the rise!

Phishing scams are typically fraudulent email messages appearing to come from legitimate enterprises (e.g., your company, your Internet service provider, your bank). These messages usually direct you to a spoofed website or otherwise get you to divulge private information (e.g., passphrases, credit cards, or other account updates). The perpetrators then use this private information to commit identity theft.

Phishing scams are crude social engineering tools designed to induce panic in the reader. These scams attempt to trick recipients into responding or clicking immediately, by claiming they will lose something (e.g., email, bank account, win millions of dollars). Such a claim is always indicative of a phishing scam, as responsible companies and organizations will never take these types of actions via email.

Specific types of phishing

Phishing scams vary widely in terms of their complexity, the quality of the forgery, and the attacker’s objective. Several distinct types of phishing have emerged.

Spear phishing

Phishing attacks directed at specific individuals, roles, or organizations are referred to as “spear phishing”. Since these attacks are so pointed, attackers may go to great lengths to gather specific personal or institutional information in the hope of making the attack more believable and increasing the likelihood of its success.

The best defense against spear phishing is to carefully, securely discard information (i.e., using a cross-cut shredder) that could be used in such an attack. Further, be aware of data that may be relatively easily obtainable (e.g., your title at work, your favorite places, or where you bank), and think before acting on seemingly random requests via email or phone.

Whaling

The term “whaling” is used to describe phishing attacks (usually spear phishing) directed specifically at executive officers or other high-profile targets within a business, government, or other organization.

If you suspect that you have been a victim of phishing scam, please reach out to Netphiles and ask for our IT Security specialist to assist in securing your systems.

 

phishing-scamming-email-fraud

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Why Do We Use WordPress?

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Why use WordPress? Well for one, several big named companies use it for their websites, such as The New York Times, CNN, and MTV to name a few. These companies use WordPress for the same reason Netphiles does. It helps everyone involved in every step of the web development process. It speeds up the process of design and development, helps maintain the code, makes edits much easier and faster, and allows the owners, such as yourself, upload content as easily you would send an email.

Read More Here

Want more information? Feel free to call us at 850-536-0694 or send us an email.

Here is a collection of places you can buy bitcoin online right now.

Microsoft – Summer 2015 Technologies

Microsoft is unveiling a host of new technologies as they approach the summer this year. With Windows 10, Windows Phone 10, and Microsoft Holo-lense coming out it is an exciting time to have technology. Windows 10 is boasting a new internet browser called Windows Edge (previously known as project Spartan), and a variety of new updates. Windows Phone is stating that it supports native Android and iPhone applications so that it will be easier than ever to port them over.
The Holo-lense is pair of goggles that allows you to see 3D images super-imposed onto a room floor or wall. They can process augmented reality with Microsoft’s custom HPU (Holographic Processing Unit), a system more powerful than most modern computers.
Are you going to upgrade to Windows 10? What Technologies are you excited about this Summer?

http://gearburn.com/2015/05/microsoft-build-2015-roundup/

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Google Ranking – Mobile Design First

As 60% of all online traffic is now being generated by mobile devices, Google is now updating their search algorithms to give preference to pages that support mobile browsing.
Small businesses will see a sudden drop in visitors as they usually cannot afford to make their website mobile friendly. If you are not sure if your website is mobile optimized, you can head over to https://www.google.com/webmasters/tools/mobile-friendly/ and see if it passes Google’s tests.
We at Netphiles have talked about the importance of mobile optimization. See more at http://netphiles.com/faq/

The entire article can be found here : http://cnet.co/1zuAZ5l

Be Careful of What You Share

So you just graduated with that new fancy degree and you are excited to begin the hiring process at the work place of your dream, but wait – no call backs, no interviews, not even asked the time of day? Maybe you shouldn’t have posted that album about your graduation party hopping called “The end of fun as we know it”. Did you know that 52% of recruiters (the ones looking to hire you) will see that? That’s more than half of your potential job offers gone after one post. Your best friend (and possibly enemy) is LinkedIn, 92% of recruiters use that at a source and if it’s full of misspellings, or worse just plain empty, you may want to change that.  Social media is becoming a big part of our lives and employers will use that to see yours.

http://bit.ly/1Ft8qGu

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